02 | Advertising and marketing
Consumer law spotlight: draft guidance on the DMCCA
From Spring 2025, the Digital Markets, Competition and Consumers Act 2024 (DMCCA) will introduce sweeping changes to the enforcement of consumer protection law, including that the CMA will be bestowed with new powers to take direct enforcement action against organisations in breach.
Horizon scanning
EU legal agenda: IAB Europe's guiding principles for marketing and advertising
IAB Europe, the EU's largest advertising and digital marketing industry association representing over 5,500 companies, has published new guiding principles for the 2024-2029 EU legal agenda. Through the principles, the IAB aims to influence EU policy across the advertising industry, which saw approximately $144.6bn of spending across Europe in 2023.
Recent developments
Misleading online choice architecture: lessons from Wowcher and Simba Sleep
Online retailers should have in mind the CMA's Online Choice Architecture awareness campaign; a fight against selling practices on websites that cause harm to consumers. As seen in recent investigations, certain existing marketing tactics may be in breach of the Consumer Protection from Unfair Trading Regulations 2008 (CPRs), soon to be revoked and restated under the Digital Markets, Competition and Consumers Act 2024 (DMCCA).
Recent developments