New IPSO advice covers press reporting of children
The Independent Press Standards Organisation (IPSO) has issued new guidance for journalists on reporting about children, outlining how the Editors’ Code of Practice offers greater protection to children than adults. The guidance includes practical case studies to help journalists apply the Code’s requirements and avoid unnecessary intrusion, especially regarding children’s time at school. It was developed with input from charities, experts, and the Scottish Government’s Criminal Justice Division. IPSO has also published public information explaining how the Editors’ Code safeguards children and the public interest in reporting issues affecting them. The advice emphasises the need to balance children’s rights and welfare with responsible journalism, ensuring their voices are heard without compromising their privacy.
Recent ASA rulings on green claims
'Compostable' claims: On 30 April 2025, the ASA published two rulings regarding the advertising of "compostable" coffee products. The ASA ruled that an ad for Dualit's "compostable coffee bags" and Lavazza Coffee (UK) Ltd's "compostable" coffee capsules were misleading because consumers would likely interpret the products as being suitable for home composting, when they were not.
Separately, the ASA has also recently dismissed a complaint against the energy company Aramco for alleged misleading advertising in the context of a series of ads relating to its Aston Martin F1 partnership. The ads promoted Aramco's research programmes into "ultra-efficient hybrid internal combustion engines" and "advanced fuels". The complainants challenge whether the ads were misleading as to Aramco's overall environmental impact. The ASA deemed that although there could be environmental benefits from 'ultra-efficient' engines and 'advanced fuels', the focus of the ad was on the Aramco's new partnership with Aston Martin, rather than its environmental impact, therefore the ad did not omit material information and was unlikely to mislead.
