02 | Advertising and marketing
Consumer law spotlight: CMA's enforcement of the DMCCA
The Competition and Markets Authority (CMA) has wide-ranging new enforcement powers under the new Digital Markets, Competition and Consumer Act 2024 (DMCCA) which came into force on 6 April 2025. These new powers include the ability to investigate and decide upon consumer law breaches and to issue fines of up to 10% of global annual turnover.
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Consumer law spotlight: unfair commercial practices under the DMCCA
The consumer protection provisions under the Digital Markets, Competition and Consumers Act 2024 (DMCCA) came into force on 6 April 2025, replacing the previous regime under the Consumer Protection from Unfair Trading Regulations 2008 (CPRs).
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The uncertainty continues... an update on brand advertising for "less healthy" food and drink products
As part of the last government’s response to concerns around childhood health and obesity in the UK, the Communications Act 2003 was amended in 2022 to include restrictions on ads pertaining to “identifiable” Less Healthy Food and Drink (LHF) products.
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UK advertising codes updated to reflect new DMCCA
The Competition and Markets Authority (CMA) has wide-ranging new enforcement powers under the new Digital Markets, Competition and Consumer Act 2024 (DMCCA) which came into force on 6 April 2025. These new powers include the ability to investigate and decide upon consumer law breaches and to issue fines of up to 10% of global annual turnover.
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New UK guidance for "consent or pay" online ads
The Committees of Advertising Practice and Broadcasting Advertising Practice (CAP and BCAP) have amended the CAP and BCAP Codes (Codes) to better align these with the Digital Markets, Competition and Consumers Act 2024 (DMCCA) and other earlier legislation. The Advertising Standards Authority (ASA) has indicated how it intends to enforce the new rules in the coming months.
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