3 | Increased investment in AI infrastructure – risks and rewards
Investment in AI infrastructure is accelerating across the consumer brands and retail sector, with businesses hoping for gains in efficiency, more sophisticated personalisation, and improved customer engagement.
From intelligent CRM systems and conversational AI to increasingly autonomous AI agents, these technologies are quickly becoming embedded in day-to-day operations and customer journeys. But as adoption grows, so too do the legal, regulatory and reputational risks.
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